Dundalk · Dublin · Ireland

The Business PartnerIrishTradespeopleActuallyNeed.

Fractional CFO. Local SEO. Business systems. For Irish tradespeople who are brilliant at their trade and need someone to handle the rest.

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Chartered Accountant · Big 4 Trained · 20+ Years Building Real Businesses

Find Your Service

What's the Biggest Problem Right Now?
What We Do

Three Ways We Work With You

From €500/month

Fractional CFO

Your numbers, sorted. Job costing, cash flow, tax planning. Explained in plain English, by a Chartered Accountant who has run real businesses.

  • Know which jobs are profitable
  • Plan for your tax bill
  • Make better decisions faster

Find out more →

From €49/month

Digital for Trades

Get found. A professional website, Google Business Profile, and local SEO strategy. When someone searches for your trade in your area, they find you.

  • Website built and maintained
  • Google Business Profile set up
  • Local SEO that compounds over time

Find out more →

€997 + €199/month

Business Systems Setup

Stop doing everything manually. Job management software, quoting templates, invoicing automation. Set up once, running reliably from day one.

  • Tradify or ServiceM8 configured
  • Quoting system that saves hours
  • Invoicing that chases itself

Find out more →
£0m
Tax Savings Delivered
0+
Years Running Real Businesses
0hrs
Monthly Admin Eliminated
0%
Revenue Recovered Post-Crisis
The Process

No Guesswork. Just Method.

01

Listen

Tell us what's not working. We'll ask the right questions.

02

Diagnose

We identify exactly where the business is losing time or money.

03

Fix It

We implement the right service, or combination of services.

04

Keep Going

Monthly check-ins. Ongoing improvement. We don't disappear.

Real Numbers. Real Businesses.

Built on 20 years of running businesses from the inside, not advising from the outside.

Finance

£125m Tax Burden Reduced

Transfer pricing strategy for a major UK PLC, from problem to resolution.

Operations

70% Revenue Recovered

Post-Brexit business rebuild at higher margins than before the disruption.

Systems

80 Hours Saved Monthly

Finance processing eliminated through systems redesign. Time returned to the owner.

Who We Work With

We Work With All Irish Trades

Plumbers. Electricians. Painters. Roofers. Landscapers. Tilers. Carpenters. Builders. Based in Dundalk, serving trades businesses across Ireland.

Plumber
Electrician
Painter
Roofer
Landscaper
Tiler
Carpenter
Builder

Free Resources

Practical. Plain English. Actually useful.

📋

Local SEO Checklist

20 checks every Irish trades business should make today

⚙️

Automation Audit

Find exactly where your business is leaking time and money

💰

Job Pricing Calculator

Work out if you're actually making money on each job

Maebh Collins receiving Business Person of the Year award at the South East SEED Programme
Who's Behind This

More Than a Number Cruncher

Chartered Accountant (FCA, ICAEW). Big 4 trained at KPMG and Deloitte. Award-winning business leader. Twenty years as founder and CEO across two international businesses operating in 25+ countries.

I've won Business Person of the Year awards, built teams across continents, and sat in every seat. From managing cash flow crises to closing enterprise deals. I know what it takes because I've done it myself.

AscendancyHQ exists because Irish tradespeople deserve better than a tax return once a year and a website that never rings.

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Ready to Sort It?

Message us on WhatsApp. Tell us what's going on. No forms, no calendar, no waiting. Just a conversation.

Message Us on WhatsApp

We're based in Dundalk. We reply fast.